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PIEDRA ROJA GROUP · FLAGSHIP PRODUCT
Meet Amigo Friends.
A character-led companion world where care, play, and small daily rituals shape a relationship that feels uniquely yours.
Care for a companion. Shape a world. Grow together.
01 / FLAGSHIP PRODUCT
AMIGO FRIENDS
A companion you care for—and a world that grows with you.
Amigo Friends brings together an expressive character, an evolving space, and AI-assisted personalization. The experience is built around things you can see and do: talk, care, play, explore, and make the world your own.
See how Amigo Friends works- 01
Care
Small rituals create a visible sense of connection.
- 02
Play
Actions, sounds, objects, and spaces make interaction tangible.
- 03
Grow
The companion and its world become more personal over time.
Amigo
Amigo always
by your side
Join
Piedra Roja Group Inc.02 / OUR APPROACH
One focused product. A company built for what comes next.
Piedra Roja Group creates original consumer technology with a long-term, product-led approach. Amigo Friends is our current flagship and the clearest expression of how we combine character, interaction, and responsible AI.
Founder & CEO03 / FOUNDER
A perspective shaped by art, games, psychology, and change.
Mark Kuang founded Piedra Roja Group to explore how original characters and digital worlds can make connection feel more natural, durable, and human.
Read the founder story04 / PRINCIPLES
Built to earn trust.
- 01
Clarity
Make complex technology feel direct, useful, and understandable.
- 02
Trust
Give people meaningful control over privacy, memory, and participation.
- 03
Craft
Build carefully, test honestly, and improve with evidence.
05 / COMPANY
Independent, product-led, and built in California.
Piedra Roja Group Inc. develops and operates thoughtful digital products, beginning with Amigo Friends.
- Flagship
- Amigo Friends
- Company
- Piedra Roja Group Inc.
- Founder
- Mark Kuang
Founder & CEO